Wednesday, June 25, 2008

please go through the following link and write a short summary of the topic (100 words limit)with an apt attention grabing title.

http://online.wsj.com/public/page/2_1585.html

please submit your article in the comments section of this post.

5 comments:

gokul said...

A GLIMPSE INTO PRODUCT DESIGN

A product design often originates from the ‘wants’ or ‘desires’ of customers, which have to be identified, researched and improvised with fresh ideas. The up gradation of design involves a lot of experimentation. Even though a product is from a reputed organization, it needn’t always click on the commercial arena. Product design can be sculpted to perfection only if the designer updates his knowledge, and such designs can last long. Creativity, flexibility and broader perspective should be the driving spirit for any designer. This spirit leads the designer in designing high quality products, which are consumer friendly and affordable.

umesh said...

Hi Gokul,

you get 3/10 for the title.

the article is not about what is product design. it does not talk about how a product will be designed / is manufactured.if you read the first two paragraphs it clearly tells you the purpose of article. in this case the article illustrates the stories behind 7 successful products. so the title should be some thing related to that.

you get 4/10 for the write up.

you should be briefing about what makes a product good or bad based on the 7 examples given in the article.

i suggest you to pick up a gre book and do a little study on analytical writing. understand the basics of writing an article.

after your study and research

1. reevaluate and comment on your write up.
2. come up with a new relevant title and article one more time.

umesh

gokul said...

Achieving Ultimate Designs


Designs can be pruned to be ultimate only after a lot of research and experimentation. For a stalwart organization or a firm drooling down the charts, authenticity is a prime aspect that decides the future of the product and the production itself. The efficacy of a design helps outright in enhancing the sales. Fresh, indigenous ideas and occasionally crazy ones too are welcome in design. The frequency of designing can be reduced with designs reaching excellence. The ‘Buick-Reatta’ and ‘Apple-Newton Message Pad’ exemplify the disastrous designs, while ‘Levi Strauss and Co.’s “Totally Slimming Jeans”’, ‘Caterpillar Inc.’s motor grader’, ‘Vestergaard Frandsen’s “Life Straw”’ reached the top notch list, proving to be economical to both ends.

gokul said...

The major drawback in my previous summary was, there was no relation to the heading and the content below it. Another flaw was that the summary was a bit vague.

umesh said...

cool man, your title rocks.

well the summary could be a bit more explanatory. for example at the end you have listed company products that clicked and failed. a couple of sentences on why they have topped or not would enable the reader the comprehend the topic well.

i hope you had fun. good job.

umesh